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Gróa is a Danish label since 2011, which delivers small capsule collections with an International appeal. It's a sophisticated and contemporary fashion label, which naturally lends itself to the mid to high-end market. The look is laid back, feminine, clean cut and luxurious, with a relaxed cool factor.


The Designer Gro Abrahamsson, works with exclusive and natural qualities – often with focus on “less is more” – and she always aims to strike the perfect balance between easy to wear and edgy.